Epic Rights Announces Partnership With Amazon Merch To Sell Official Artist Apparel
Global retail branding and merchandising company Epic Rights has teamed up with Amazon’s Merch to sell ficial apparel and cellphone accessories on Amazon. With this partnership, Amazon is currently selling products featuring KISS, Aerosmith, and John Lennon, and anticipates widening the list to David Bowie, Duran Duran, Wham! and Def Leppard, among other artists on their roster.
“Amazon not only provides high quality products but also a trusted user experience,” explains Epic Rights CEO Dell Furano in a press release. “By launching artist merchandise on Amazon, we can fer fans the world over a destination for products associated with their favorite bands, while also insuring a seamless purchasing process and reliability shipping that customers have come to enjoy with Amazon. It’s a great benefit to everyone involved, and adds another engaging layer to the artist’s brand-fan experience.”
“E-commerce is an important and growing area artist merchandise sales, as well as big step to combating rampant online sales unauthorized product,” adds Jesper Poulsen, SVP, Artist Development Epic Rights. “Today it's critical that we put product where our customer shops rather than expecting them to come to us. Expanding our artists’ stores into Amazon is a natural step for us.”