Ariana Grande Announces Reebok Partnership
Ariana Grande is rocking with Reebok.
The global pop star has signed on as ambassador for the brand, according to WWD. As part the year-long partnership, the singer will promote Reebok through social media and other campaigns.
Grande shared the news with her 113 million Instagram followers, modeling an oversized white sweatshirt and white leather Reebok sneakers. “Confidence, self belief and self expression,” she wrote. “I am proud to partner with @Reebok who has the same ideals and beliefs as me & that I hope to instill in my babes.”
She reiterated these points while praising Reebok for their commitment to these values. “Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries,” she said in a statement. “I’m an advocate for people accepting themselves for who they are. Reebok’s message enabling and encouraging self-belief and self-betterment is something I fundamentally live by. I’m honored to partner with a brand whose mission is to inspire people to be the best possible version themselves.”
Reebok, which boasts model Gigi Hadid as another ambassador, also issued a statement on the deal. “Grande embraces her unapologetic and fearless persona, both in front fans and behind the camera,” said the company.
Grande is not the first musician to partner with Reebok. The sportswear giant has also worked with hip-hop stars including Kendrick Lamar, Future, Rick Ross, and Rae Sremmurd.